We started the day mapping out how we were going to turnaround the sewing business. We had some ideas but it was important that we got the girls to come up with their own solutions. Anna Lowe started off by recapping yesterday’s learning with the girls. She went on to show the impact on profitability of varying a product volume and price.

Richard White then did a marketing workshop where he got the girls to identify potential markets and consider a problem centric approach to developing new products.

The girls identified tourists as an important target audience and then were challenged to think of products related to the problem of heat. They came up with some brand new products that would be easy to produce and deliver a good margin. These included a water bottle carrier and a case for sun glasses. They also had some of their existing products like the beach mats.

We then started to look at sales channels and finding resellers who would earn a good margin on the products should be an important approach for them. Suddenly the girls began to see a way forward and we could see how excited they were,

Marieme Jamme then did an excellent session on using social media to increase visibility of the 10,000 Girls project. She also told them the importance of being credible and punctual with existing and potential customers. We were quite surprised to discover several of the girls were already on Facebook but did not quite understand it. We showed them how to use Facebook to find resellers and customers both in the UK and Senegal.

We finished the day at a traditional Sabar African drumming event in honour of Viola Vaughn and the Dakar Dragons. It was a fun event and all the Dragons were required to join in and do a vigorous solo dance in front of 100 people!

In Senegal, Welcoming your guests with a folkloric Instrument called the Drum is consider as a sign of respect. We had great fun, and burned lots of energy while dancing.